PodcastOne online survey marketing with Norman Pattiz

Norman Pattiz has a lengthy professional career in the broadcast industry; he is the founder and chairman of one of America’s largest broadcast companies, Westwood One. Westwood One is a radio network that provides up to date information on news,sports, traffic, basic talk radio as well as entertainment. Los Angeles based Courtside Entertainment Group was also founded by Mr. Pattiz in 2010. Ron Paul, Dr. Drew Pinsky, Laura Ingraham and Bill O‚ÄôReilly are some of the most famous personalities that work with Courtside Entertainment. In 2000 Norman was elected by President Clinton and then again in 2002 President Bush re-elected Pattiz as a serving member of the broadcasting board of Governors of the United States of America. It is no surprise that in 2009 with such an extensive broadcast career Mr. Pattiz was inducted into the National Radio Hall of Fame.

 

In addition to all of Norman’s achievements he also created PodcastOne in 2013. In early 2017 Mr. Pattiz as well as Tom Webster conducted advertising tests on five well known consumer brands in five differente categories. Tom Webster is the Vice President of Strategy for Edison Research. This was the first ever research campaign for the impact of advertising pre and post podcast. This campaign was conducted over the last six months of 2016. The results were extremely promising reflecting that podcast advertisement helped listeners to remember brands and gave them a positive image of those brands when recalling them later.

 

When particular grocery store chains were mentioned during this podcast campaign results were impressive. On average, listeners were more likely to casually mention a specific grocery store chain 60% more often then the previous 7% prior to listening to a podcast advertisement. During three different studies in 2016, Edison Research conducted online surveys on some well known brands and other less popular brands. These online surveys targeted the podcast listening audiences and were conducted prior to the podcast and after the podcast. The results concluded that the podcast audiences had an overall more positive opinion of the brands advertised and were more likely to purchase those brands.

 

To learn more, please visit http://normanpattiz.com/.